Snot-nosed kids…that’s who we created to develop our “A Nose In Need Deserves Puffs Indeed” campaign. Except these kids are animated, delightful and a joy to work with. When you think “tissues” everyone thinks “Kleenex.” So as a challenger, we used the sore nose approach with these characters along with a rhyming VO and sales took off. Celebs? Puppies? Dance numbers? Give me a snot-nosed kid any day.

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